AUSTIN, TX — The Southwest Car Wash Association (SCWA) is celebrating its 25th annual convention this year by launching a unique membership promotion exclusively for its vendor members, according to a press release. The program is free to vendors, and it is designed to give them special recognition with their customers and at the 2013 SCWAconvention.
To participate, a vendor has to submit at least 25 valid introductory SCWA memberships by Dec. 31, 2012; then the vendor will be recognized as a “Celebrate 25 Featured Vendor” in the 2013 SCWA EXPO Guide and special signage at the 2013 SCWA Convention & Car Wash EXPO.
From now until the end of the year, SCWA will make available to participating vendors free six month SCWA introductory memberships that can be offered to customers or potential customers who are not currently SCWA members. These are available to new members only, and only current SCWA vendor members are eligible to sign up or sponsor new members under this program.
Car care show and expo show tips
The introductory memberships are not available to vendors, distributors, manufacturers and current or past due members. The introductory memberships are available for non-member carwash owners, operators and managers.
The SCWA website, Twitter and Facebook sites will all be used to drive prospective members to SCWA vendors to receive this introductory membership. The offer is only available through vendor members.
To aid in the sign up process, SCWA’s current membership is available in a sortable/searchable Excel file to help determine the “non-member customers.” Vendors can compare the SCWA membership file with their customer base and develop a target list. Next, vendors can call, visit or email customer or prospective customer “non members” and offer this special SCWA introductory membership to them.
It is important for vendors to let customers know they will be invoiced for regular SCWA dues on July 1, 2013. At that time it will be their decision to continue the membership.
