TROY, Mich. — Ziebart announced in a press release that Lansing franchisee Drew Nicholoff has been recognized by Franchise Business Review with a Franchise Rock Star Award in the category of Millennial-Owned franchises.
Nicholoff was selected for the award out of more than 250 nominations in eight different categories.
Nicholoff’s journey with Ziebart began in 2010, when he started working as an accessory installer.
It wasn’t until 2020 that Nicholoff came across an opportunity to purchase the store he had been working at for the past decade.
Despite the various challenges brought on by the pandemic, Nicholoff’s Ziebart location has maintained a continuous path of growth every year.
“I take pride in my customers, my business and the quality of the work Ziebart does,” Nicholoff said. “When I first took over the Lansing store, we had no idea the world was about to turn upside-down. But luckily, with the right team in place — not to mention the incredible support from my wife, Meredith — anything’s possible as a business owner. The growth and development of this store is a reflection of hard-working, passionate people.”
After growing up less than a mile from his store, Nicholoff has proved you don’t have to go far from home to be a rock star.
Ziebart credits Nicholoff’s dedication to his customers’ happiness as well as his steadily climbing record sales over the course of his ownership as the catalysts behind his award-winning effort.
“Drew has been the shining example of a successful franchisee for any franchise business, and we’re lucky to have him on the Ziebart team,” said Jason Theisen, Ziebart’s vice president of U.S. franchise operations. “The American Dream is still alive in Drew, his wife and his store. To see him rise from a shop tech to being a Franchise Rock Star winner is an inspiration to us all — from millennials just starting on their franchising journey to veteran franchise owners who have been with the brand for decades.”
