Getting down to the “nitty gritty”
Understanding the science that goes behind proper and thorough carpet cleaning.
The secret to removing popsicle stains
Tis the season of Kool-Aid, popsicles and sno-cones, and also the season of car interior water-based stains.
Selling to auto dealers
To build retail business, most detail shops depend on a combination of word-of-mouth referrals and a little advertising. But, ask them what they do to get more business from auto
Acid Rain: Finish buffing and final repair steps
For the purposes of this article, we will consider the following project: you are repairing a 1999 model vehicle…
Requiem for the wool cutting pad
Anytime you attack or challenge tradition, time proven methods or products, you stand to become the object of criticism.
Using the telephone
It’s 4 p.m. on a Friday afternoon and the office at Danny’s Detail is in chaos. Your best dealer account brought in three cars at 2 p.m. and wants the
A hard sell
The August Issue’s Detailer’s Spotlight story talks about how you need to understand today’s customer.
Marketing tips
Many small business owners believe that marketing is traditionally an area for experts.Expertswho come up with "rules" for doing business. To a detail business owner, many of the rules may
Wiping out contamination
There are specific ways to ensure that the window towels are not susceptible to tire dressings, waxes, solvents and other oil based products.
Express detailing: It needs a standard
The concept of express detailing is sweeping through the carwash industry like a tornado in Kansas and is gaining more strength and velocity as it goes.
Packaging and pricing detail services
In the early years of detailing, auto dealers were the main customer and they set the price for a complete detail. A detail business owner either accepted that price or
Even more additional services
Many detailers ponder whether they should add other cosmetic car care services to their business. The lure of additional revenues is very attractive, but care must be taken when evaluating
